AAPCreative blog

Creative Communications

By Jon Anderson

Advice and ideas for maximizing the effectiveness and efficiency of marketing communications for small businesses and nonprofit organizations. By an expert with over 20 years experience in management, design and production.

Cracking and Coatings (January 23, 2008)
"Cracking and Coatings" Folded brochures that feature full ink or digital toner coverage often show rough or white cracking along the outside edge of the folds.  Several factors add up to cause this:  [1] coated (glossy) paper stock is the ...